July 18, 2025
In a market as dynamic and fast-moving as Cape Town real estate, timing can make all the difference. If you are looking to buy Cape Town property, the question most buyers ask is simple: When is the right time to buy property?
According to Paul Berman, CEO of Berman Brothers Group, the answer is clear. The right time is not when the media says it is hot or cold. It is when the property matches your criteria, meets your financial capability, and is situated in the right location.
For those looking to buy property in Cape Town, buying early in a development can unlock long-term value. When purchasing off-plan from a developer like BBG, you fix the purchase price at today’s market rate, while taking delivery 18 to 24 months later.
"You’re getting the benefit of paying the price now at today’s market price for delivery in 18 to 24 months," explains Berman. "By the time you take delivery, the value of the product should have increased."
Unlike international markets that apply annual inflation increases to off-plan sales, South Africa allows developers to sell at fixed prices. This structure gives buyers a chance to gain natural appreciation without additional cost.
- Lock in pricing before value increases
- Choose prime units early in the sales cycle
- Avoid annual building index escalations seen overseas
- Benefit from construction-period capital growth
"If it’s the right product in the right location, I would buy."
There is a long-standing belief that Cape Town property prices are more negotiable in winter and climb in summer. While there may be some truth to seasonal fluctuations in activity, Paul Berman urges buyers not to rely too heavily on market timing. "If it fits your criteria and complies with your financial ability, go for it," says Berman. "The Atlantic Ocean is hot and so is the value." The message is simple: Focus on product, location, and financial readiness, not just seasonality.
A smart investor knows that the right property in the right location will always retain and grow in value. In Cape Town, the Atlantic Seaboard remains a standout investment zone, consistently outperforming national averages due to its lifestyle appeal and limited development space.
At BBG, every project is built to meet these criteria:
- Desirable walkable locations
-Architectural distinction and longevity
- Integrated lifestyle amenities
-Secure and professionally managed environments
"From a developer, I would strike as soon as possible if it meets all the criteria and has all the ingredients you’re looking for," says Berman.
With decades of experience and a track record of sold-out launches, BBG understands when the timing is right. And often, the best time to act is before the rest of the market catches on.
According to ooba Home Loans, the Western Cape continues to dominate national property trends, with over 33% of all applications in Q2 2025 originating in the Cape Town metro.
Tourism is on the rise, semigration is at an all-time high, and foreign investment into lifestyle properties is surging. These dynamics are pushing up demand across both primary residences and investment properties — especially in developments that offer short-term letting flexibility and luxury amenities.
If you are ready financially and find a product that aligns with your goals, the time to act is now. Whether it's winter or summer, what matters more is the value and long-term upside of the property.
For those who are serious about buying property in Cape Town, particularly on the Atlantic Seaboard, partnering with a trusted developer like Berman Brothers Group gives you the confidence that your investment is backed by quality, consistency, and vision.
In this week’s In the Boardroom, Paul Berman speaks candidly about what he's witnessing on the ground. From who's investing in Cape Town Property in 2025 to why Cape Town is Thriving,, you’ll get a front-row seat to the strategy behind BBG's sold-out launches.
