October 22, 2025
When buying property in Cape Town, many buyers ask the same question: What is the price per square meter? While it is a useful starting point, price per square meter on its own does not explain the true value of an apartment. We encourage investors and homeowners to look deeper. Quality, location, finishes, amenities, and design are what ultimately define a property’s worth.
“When you buy an apartment, you look at the location, the look and feel, the quality, the proximity to amenities, and ultimately the ticket price and what that includes.”
Paul Berman, CEO of BBG, explains that an apartment’s value is determined by the overall package which may include facilities such as:
- Secure parking bays
- Private storerooms
- Integrated air conditioning
- High-end appliances
- Concierge services
- Lifestyle amenities such as rooftop pools or gyms
Comparing only the raw square meter rate ignores important differences between developments. Two apartments of the same size can have very different values depending on the quality of finishes, the building’s architectural design, and the amenities offered.
That is why BBG developments are evaluated differently. As Berman notes:
“You cannot compare us on a rate per square meter. You have to look at the design, the quality of the finishes, the amenities, and the overall product.”
BBG does not price arbitrarily. Rates are empirically and scientifically calculated to reflect the quality of the product. By combining superior finishes, landmark locations, and thoughtful design, BBG ensures its pricing is consistent with the long-term value delivered to buyers.
Price per square meter is only the beginning. To truly understand the value of a Cape Town apartment, look at the complete package, such as: location, design, finishes, and amenities. BBG developments consistently deliver quality that justifies the ticket price and stands the test of time.
